Your event is over, but your work doesn’t stop here. Post event content is one of the best ways to keep your audience engaged and make your event more valuable. Sharing highlights, videos, or blogs after your event helps you stay connected with attendees and even attract new people for your future events.
In this blog, you’ll learn how to create simple, useful, and engaging post-event content using smart event marketing strategies.
Why Post Event Content is Important?
Think of all the great moments from your event, speakers, live sessions, and networking activities. These moments are perfect for event content generation. Sharing them later allows your audience to revisit the best parts of your event.
With event content marketing, you can:
- Keep your event alive long after it ends.
- Build trust and loyalty with attendees.
- Promote your next event.
- Reach people who couldn’t attend.
Using tools like an event app, event registration solution, and event ticketing platform makes it easier to collect and share this content.
Step 1: Plan Content Before the Event
Good post event content starts with planning. While designing your event schedule, think about what can be turned into content later.
Examples include:
- Short speaker interviews.
- Key takeaways from sessions.
- Behind-the-scenes moments like event check-in and badge printing.
- Attendee testimonials.
Your event registration solution or event ticketing platform can also tell you which sessions people liked the most. This will help you decide which content to share first.
Step 2: Turn Highlights into Content
You don’t need to start from scratch. The best way to create post event content is by repurposing what you already have.
For example:
- Convert long keynote recordings into short video clips for social media.
- Turn Q&A sessions into blog posts or FAQs.
- Share event slides and summaries as downloadable resources.
Your event app is a great place to find polls or chat highlights that can become fresh content ideas.
Step 3: Use User-Generated Content
Your attendees are your biggest promoters. Ask them to share photos, videos, or their favorite event moments on social media with your event hashtag.
You can feature their posts in your recap blog or social media updates. With an event ticketing platform, you can also send follow-up emails asking for reviews or testimonials. This user-generated content is authentic and adds value to your event marketing efforts.
Step 4: Share a Post-Event Recap
A simple recap blog is one of the easiest forms of event content marketing. It should include:
- Key highlights from the event.
- Best quotes from speakers.
- Photos or short videos.
Send this recap to your audience through email or your event app. With your event registration solution, you can personalize this content based on what each attendee was interested in.
Step 5: Promote Content on Social Media
Social media is the perfect place to promote your post event content. Share video clips, reels, or carousels with your event highlights. Tagging speakers, sponsors, and attendees will increase reach.
Even short behind-the-scenes videos of event check-in and badge printing can get good engagement because they feel authentic and relatable.
Step 6: Offer Downloadable Resources
Create downloadable content like:
- A “Top 10 Insights from the Event” PDF.
- Speaker slide decks.
- A quick summary report.
Distribute these files through your event app or event ticketing platform. These resources can also be used to attract new leads.
Step 7: Send Follow-Up Emails
Email is still one of the best event marketing tools. Send a thank-you email with links to event highlights or videos.
Your event registration solution can help you segment attendees based on their sessions. This allows you to send more personalized content they’ll actually want to read.
Step 8: Host a Follow-Up Webinar
Keep the conversation alive by hosting a small virtual session after your event. For example, invite a top speaker for a short Q&A session.
Promote this through your event app and event ticketing platform. This extra interaction makes your attendees feel valued.
Step 9: Check Your Content Performance
Once you share your post event content, track its performance. Look at:
- Blog views.
- Video plays.
- Email open and click rates.
- Social media engagement.
Using analytics from your event app and ticketing platform will tell you which content performs best. This data helps you improve your next event content generation strategy.
Step 10: Keep Sharing Content for Weeks
Your event content marketing doesn’t have to end a week after your event. Share throwback clips, top testimonials, or speaker tips for months to keep the buzz alive.
If you’re planning your next event, you can combine these posts with early-bird promotions collected through your event registration solution or event check-in and badge printing systems.
5 Simple Post-Event Content Ideas
Want quick inspiration? Here are 5 ideas to try:
- Highlight Video Reel – Create a 2-minute highlight video with the best moments and share it across social platforms and your event app.
- Speaker Quotes – Design graphics with the most powerful quotes from your speakers and share them on LinkedIn or Instagram.
- Attendee Highlights – Feature attendees who had great experiences. A short testimonial video works perfectly for event marketing.
- Behind-the-Scenes Photos – Show how your team worked on event check-in and badge printing or backstage activities.
- Post-Event Podcast or Webinar – Record a small session with your key speakers talking about lessons learned from the event.
Final Thoughts
Post event content is not just about recapping—it’s about extending your event’s life and building lasting connections. By combining smart event content generation with tools like an event app, event ticketing platform, and event registration solution, you can keep your audience engaged even after the event ends.From recap blogs to highlight reels, the key is to keep things simple, consistent, and valuable. Great event content marketing doesn’t just talk about the event—it makes people excited for the next one.
