September 18, 2025 – The global gluten-free products market, valued at USD 8.20 billion in 2025, is projected to grow to USD 13.70 billion by 2034, achieving a robust CAGR of 5.9% from 2026 to 2034, according to a comprehensive report by Straits Research. This growth is fueled by increasing diagnoses of celiac disease and non-celiac gluten sensitivity, alongside a surge in demand for health-conscious, clean-label, and plant-based food options.
Get Free Report Sample PDF : https://straitsresearch.com/report/gluten-free-products-market/request-sample
Key Market Drivers
The market’s expansion is driven by heightened clinical awareness, with approximately 1 in 100 people globally diagnosed with celiac disease, as reported by NCBI. This has created a reliable consumer base for gluten-free staples like bread, pasta, and cereals. Additionally, the mainstreaming of gluten-free products as “better-for-you” options has broadened their appeal, aligning with plant-forward and digestive health trends.
Innovations in taste and texture are transforming consumer perceptions. Advances in flour blends—using ingredients like sorghum, quinoa, and rice—alongside enzymes and hydrocolloids, have resulted in gluten-free products that rival conventional counterparts. Notable launches include General Mills’ Strawberry Vanilla Chex (January 2025) and Banza’s Brown Rice Pasta (July 2025), which offer improved flavor and texture.
Regional Insights
- North America dominates with a 41.38% market share in 2025, driven by high awareness, strong retail presence, and clear FDA regulations (<20 ppm gluten). The U.S. leads globally, supported by robust demand from clinical and lifestyle consumers, extensive supermarket penetration, and continuous product innovation.
- Asia Pacific is the fastest-growing region, with a CAGR of 9.2%, propelled by rising middle-class incomes, retail modernization, and growing health awareness. China, in particular, is emerging as a key market, with e-commerce and travel retail driving access to premium gluten-free products.
Market Trends and Opportunities
Gluten-free products are no longer confined to niche “free-from” shelves. Major retailers are integrating these products into mainstream aisles, reducing search friction and boosting sales. For instance, supermarkets and hypermarkets lead distribution channels, offering diverse assortments of snacks, bakery items, and frozen foods.
Certified gluten-free products present a significant opportunity. In February 2025, Beyond Celiac introduced its “Global Standard Gluten-Free” trademark, enhancing consumer trust and encouraging mass-market launches. Recent product innovations, such as BFree’s Dutch Crunch Rolls (June 2025) and Kameda LT Foods’ Krispy Hopu snack (May 2025), underscore the market’s dynamic growth.
Get Free Report Sample PDF : https://straitsresearch.com/report/gluten-free-products-market/request-sample
Competitive Landscape
The market is highly fragmented, with key players including Dr. Schär, General Mills, Barilla, Kellanova, Nestlé, and Siete Foods. Dr. Schär strengthened its position with a $28 million expansion of its Swedesboro facility in April 2025, scaling bakery production and reinforcing its leadership in North America and Europe.
Challenges
Premium pricing remains a barrier, as specialty flours and stringent production processes increase costs. This poses challenges for smaller brands and limits adoption in price-sensitive emerging markets.
Looking Ahead
The gluten-free products market is poised for sustained growth, driven by clinical demand, lifestyle adoption, and retail expansion. With innovations in taste, texture, and accessibility, the industry is set to redefine healthy eating for millions worldwide.