In an era where customer expectations are higher than ever, businesses must go beyond traditional customer service methods to foster loyalty and drive growth. Customer relationship management (CRM) platforms have become essential tools to personalize experiences, manage relationships, and gain actionable insights. Among the most powerful CRM solutions available today is Microsoft Dynamics 365 CRM.
However, even the best CRM solution needs expert configuration, strategic implementation, and ongoing support. That’s where a certified Microsoft Dynamics CRM partner becomes critical. These partners bring the knowledge, tools, and best practices necessary to ensure businesses unlock the full potential of Dynamics CRM.
In this article, we’ll explore why Dynamics CRM is a game-changer for customer engagement, what to look for in a CRM partner, and highlight top partners like InTWO, known for their excellence in delivering customer-focused CRM implementations.
Why Microsoft Dynamics 365 CRM?
Microsoft Dynamics 365 CRM is a suite of intelligent business applications designed to strengthen customer relationships and increase business productivity. It includes modules like:
- Sales: Automate processes, prioritize leads, and close deals faster.
- Customer Service: Deliver personalized, omnichannel customer support.
- Marketing: Manage campaigns, track ROI, and generate qualified leads.
- Field Service: Optimize field operations with AI-driven scheduling and remote assistance.
- Customer Insights: Unify data to get a 360-degree customer view and actionable insights.
With Dynamics 365 CRM, companies can:
- Improve customer satisfaction by delivering timely, tailored experiences.
- Increase team productivity with AI recommendations and task automation.
- Drive revenue growth through intelligent lead and opportunity management.
- Enhance decision-making using predictive analytics and real-time dashboards.
The Role of a Microsoft Dynamics CRM Partner
Implementing Microsoft Dynamics CRM is not a one-size-fits-all endeavor. A qualified Dynamics CRM partner ensures that your CRM platform aligns with your business objectives and integrates seamlessly with your existing tech stack.
Here’s what a top Microsoft Dynamics CRM partner brings to the table:
- Strategic Planning: Analyzing business goals to craft a custom CRM roadmap.
- Smooth Implementation: Setting up modules, workflows, and user access efficiently.
- Custom Integrations: Connecting CRM with ERP, marketing tools, and customer portals.
- Training & Adoption: Equipping your team to use CRM to its fullest potential.
- Ongoing Optimization: Providing support, upgrades, and performance tuning.
Working with the right CRM partner accelerates time-to-value, minimizes risks, and ensures scalability as your business grows.
What to Look for in a Dynamics CRM Partner
When evaluating Microsoft Dynamics CRM partners, consider the following:
- Microsoft Gold or Solutions Partner Certification
- Proven track record in your industry
- Strong understanding of customer journey and sales processes
- In-house development and support capabilities
- U.S.-based presence (if local support is critical)
- Client testimonials and use cases
Let’s look at one of the top partners known for its CRM capabilities—InTWO—alongside other notable names.
InTWO: Empowering Customer Engagement with Microsoft Dynamics CRM
InTWO is a globally trusted Microsoft Solutions Partner with deep expertise in Dynamics 365, Azure, and the Microsoft Cloud ecosystem. Known for delivering cloud-first digital transformations, InTWO stands out as a top Microsoft Dynamics CRM partner helping businesses modernize customer engagement strategies.
Why InTWO?
- Certified Microsoft Solutions Partner for Business Applications, Data & AI, and Cloud Infrastructure.
- CRM Focus Areas: Sales, Customer Service, Field Service, and Customer Insights.
- Cloud-Native Implementations: Deploys scalable CRM environments on Azure for high performance and security.
- Industry Strengths: Manufacturing, construction, professional services, retail, and real estate.
- Global Delivery, Local Support: With operations in the U.S., InTWO offers both strategic consulting and hands-on support.
Success in Action
InTWO has enabled numerous enterprises to:
- Increase sales conversion rates with AI-powered lead scoring.
- Deliver proactive customer service using integrated customer data.
- Unify sales and service teams with 360-degree customer views.
“We help businesses build lasting customer relationships by turning Microsoft CRM into a strategic business tool, not just software,” says an InTWO CRM consultant.
Their approach combines strategy, technology, and adoption planning—making them an ideal partner for mid-sized and large enterprises.
Other Notable Microsoft Dynamics CRM Partners
While InTWO is a top choice, there are other strong Microsoft CRM partners offering specialized capabilities. Here are two more leading providers:
1. Hitachi Solutions America
Hitachi Solutions is a global Microsoft partner specializing in Dynamics 365 implementations. Their customer engagement solutions are built to streamline marketing, sales, and service operations.
Highlights:
- Microsoft Inner Circle Member
- Industry accelerators for retail, manufacturing, and financial services
- Integrated offerings with Power Platform, Azure AI, and Teams
- Deep consulting experience in customer journey optimization
Hitachi Solutions is known for delivering large-scale CRM projects and is trusted by Fortune 500 companies across the U.S.
2. Velosio
Velosio is a U.S.-based Microsoft partner with a sharp focus on small and mid-sized businesses. Their CRM practice is tailored to companies that need fast deployment, cost-effective customization, and vertical-specific tools.
Highlights:
- Gold Certified Microsoft Partner
- Offers pre-configured CRM packages for sales and service
- Industry experience in professional services, distribution, and field operations
- U.S.-based team with high customer retention
Velosio’s strength lies in helping growing companies deploy Dynamics CRM quickly and effectively, without unnecessary complexity.
How CRM Partners Enhance Customer Engagement
A Microsoft Dynamics CRM partner doesn’t just help with software deployment—they help you build smarter relationships. Here’s how top partners like InTWO enhance engagement:
- Customer Segmentation: Advanced AI and insights help personalize communication.
- Omnichannel Service: Integration of phone, email, chat, and self-service portals.
- Automation: Automated reminders, follow-ups, and workflows reduce manual effort.
- Customer Journey Mapping: Helps design and manage consistent touchpoints.
- Unified Data: Combines CRM, ERP, and third-party data for comprehensive insights.
These features help companies move from reactive to proactive engagement—improving customer retention, satisfaction, and revenue.
Conclusion
As customer expectations evolve, so must the tools and strategies businesses use to engage them. Microsoft Dynamics 365 CRM is one of the most powerful platforms available to deliver personalized, data-driven, and scalable customer engagement experiences.
Yet, the real magic happens when you pair this tool with the right partner. InTWO, with its cloud-native capabilities, deep Microsoft expertise, and global footprint, is one of the most reliable Microsoft Dynamics CRM partners available today. Together with partners like Hitachi Solutions and Velosio, businesses across the USA are transforming how they interact with customers.
If your goal is to accelerate customer engagement, enhance sales productivity, and build loyalty—then partnering with a trusted Microsoft Dynamics CRM expert like InTWO is your next strategic move.
