New York, NY – September 3, 2025 – The global gluten-free products market, valued at USD 7.57 billion in 2024, is projected to grow from USD 8.23 billion in 2025 to USD 16.23 billion by 2033, achieving a robust CAGR of 8.85% during the forecast period (2025–2033), according to a new report by Straits Research. The surge in celiac disease and non-celiac gluten sensitivity (NCGS) is a key driver fueling this market expansion, alongside innovative product launches by major industry players.
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Market Overview
The increasing prevalence of celiac disease, affecting 1.4% of the global population as per a 2017 meta-analysis, and the rising incidence of NCGS are propelling demand for gluten-free products. These products, crafted from alternative flours like rice, almond, coconut, and tapioca, cater to consumers with dietary restrictions, including those with celiac disease, gluten intolerance, or those opting for gluten-free lifestyles. Gluten-free offerings span bakery and confectionery, pasta, cereals, snacks, and more, meeting diverse consumer needs.
Key Market Drivers
- Rising Health Concerns: The growing diagnosis of celiac disease, with prevalence rates of 0.8% in Europe and Oceania, 0.5% in Africa and North America, 0.6% in Asia, and 0.4% in South America, is a major growth factor. Additionally, the National Health and Nutrition Examination Survey highlights a rising trend of gluten avoidance among non-celiac individuals, further boosting demand.
- Innovative Product Launches: Leading companies are expanding their gluten-free portfolios. For instance, Campbell Soup Co. introduced gluten-free cream of mushroom and chicken soups in December 2023, targeting the 20% of U.S. consumers following gluten-free diets. Similarly, Oreo launched gluten-free golden cookies and peanut butter Cakesters, enhancing market accessibility.
- Regional Dominance: North America held a 35% market share in 2024, driven by high celiac disease prevalence (1% of the U.S. population) and advanced retail infrastructure. Europe, the fastest-growing region, benefits from strict food labeling regulations and over 12,000 gluten-free products, as reported by the Association of European Coeliac Societies.
Market Challenges
Despite the growth, gluten-free products may pose challenges for some consumers. Many products lack dietary fiber, potentially causing digestive issues, and long-term consumption by non-celiac individuals may increase cardiovascular risks, according to a 2017 BMJ study. These factors could hinder market expansion.
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Market Opportunities
The introduction of novel gluten-free products presents significant opportunities. For example, Last Crumb launched a premium gluten-free cookie line in October 2023, while Gluten Free Easy expanded its frozen dough offerings in July 2023. Such innovations are expected to drive further market growth by catering to evolving consumer preferences.
Market Segmentation
- By Type: Bakery and confectionery products led in 2024, with gluten-free bread, cakes, and candies gaining traction due to alternative flour innovations.
- By Form: The liquid segment, including beverages and soups, dominated the market, with products like Arctic Blue Oat liqueur launched in March 2021.
- By Source: Animal-based products, particularly meat and poultry, held the largest share, driven by a 58% global increase in meat consumption over the past two decades.
- By Distribution Channel: Hypermarkets and supermarkets accounted for the highest share, offering extensive gluten-free product ranges and enhanced consumer access.
Regional Insights
- North America: The largest market, driven by high consumer awareness, a robust retail network, and innovations like Cannibble Foodtech’s Kosher for Passover gluten-free baked goods.
- Europe: The fastest-growing region, supported by stringent regulations and acquisitions like Dr. Schär’s purchase of Semper’s gluten-free business in August 2023.
- Asia-Pacific, Middle East & Africa, and Latin America: Emerging markets are witnessing growth due to increasing health awareness and expanding retail channels.
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Key Players
Major players shaping the market include General Mills, Inc., Kellogg Company, The Kraft Heinz Company, Mondelez International Inc., Hain Celestial Group, Inc., and Hero Group AG, among others. These companies are actively investing in product development and strategic acquisitions to strengthen their market positions.
Recent Developments
- October 2023: Last Crumb introduced a limited-edition gluten-free cookie line, available exclusively online.
- July 2023: Gluten Free Easy expanded retail distribution of its gluten-free frozen dough products, including puff pastry and pizza dough.
- December 2023: Campbell Soup Co. and Oreo launched new gluten-free products, reinforcing their commitment to dietary inclusivity.
Conclusion
The gluten-free products market is poised for significant growth, driven by rising health concerns, innovative product offerings, and expanding retail channels. As consumer demand for gluten-free options continues to soar, manufacturers are well-positioned to capitalize on this trend by delivering high-quality, accessible products.
